RefWorks

The George Washington University

CRE MCE Research Archive

Confidential and Proprietary Database Developed Under Contract with Council for Research Excellence Rick Ducey, BIA/Kelsey Patricia Phalen, George Washington University


References to Use
Ref ID
171Report Reference 1 of 156
Title
Auditude Video Monetization Report
Source
2011
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145Report Reference 2 of 156
Title
Executive summary
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Ref ID
140Journal Article Reference 3 of 156
Title
What viewers watch as they watch TV: Affiliation change as case study
Source
Journal of Broadcasting & Electronic Media, 1997, 41, 3, 360, Taylor & Francis Ltd
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165Report Reference 4 of 156
Title
Video-On-Demand and the Consumer Advertising Experience
Source
Advanced Advertising Media Project
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Ref ID
68Report Reference 5 of 156
Authors
Title
Multi-screen in demand: Consumer interest in cross screen services
Source
2010
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Ref ID
44Journal Article Reference 6 of 156
Title
Audience Measurement Modeling for Convergent Broadcasting and IPTV Networks
Source
IEEE Trans.Broadcast., 2009, 55, 2, 502-515
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Ref ID
131Report Reference 7 of 156
Title
Video Consumer Mapping Study: Key Findings Report
Source
2009
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2Report Reference 8 of 156
Title
Beyond Advertising: Choosing a strategic path to the digital consumer
Source
2009, 1-24
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142Journal Article Reference 9 of 156
Title
Negotiating generic hybridity: Audience engagement with The Office
Source
Continuum: Journal of Media & Cultural Studies, 2009, 23, 1, 33-42, Routledge
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136Generic Reference 10 of 156
Authors, Primary
Title, Primary
Internet Impact on Traditional Media Use for News: 2002 and 2004
Source
Conference Papers -- International Communication Association, 2007, 1-35, International Communication Association
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Ref ID
101Report Reference 11 of 156
Title
Are The Online Marketing Efforts of TV Shows and Programs Worthwhile?
Source
2011
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Ref ID
108Report Reference 12 of 156
Title
Measuring Minority Audience Using Return Path Data
Source
2010
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Ref ID
59Journal Article Reference 13 of 156
Authors
Title
Placing the consumer centre-screen: a view from the inside
Source
Int.J.Advert., 2000, 19, 5, 625-644, World Advertising Research Center Limited
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Ref ID
172Report Reference 14 of 156
Authors
Title
Online Video & The Media Industry: Special Features: Full Length Episodes, Mobile Engagement
Source
2011, Brightcove
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7Report Reference 15 of 156
Authors
Title
Online Video and the Media Industry: Q4 2010
Source
2010
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Ref ID
34Report Reference 16 of 156
Title
The Global Online Media Landscape: Identifying Opportunities in a Challenging Market
Source
2009, 1-20
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Ref ID
38Report Reference 17 of 156
Title
McKinsey Mobile TV Consumer Survey
Source
2006, 1-5
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Ref ID
157Report Reference 18 of 156
Authors
Title
Online Video Content & Advertising: Video Preferences, Habits and Actions in Q4 2011
Source
2011
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Ref ID
143Journal Article Reference 19 of 156
Title
Measuring Narrative Engagement
Source
Media Psychology, 2009, 12, 4, 321-347, Taylor & Francis Ltd
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94Journal Article Reference 20 of 156
Authors
Title
Futura.com: the value of academic research in a commercial world
Source
Int.J.Advert., 2000, 19, 5, 565-580, World Advertising Research Center Limited
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Ref ID
135Generic Reference 21 of 156
Authors, Primary
Title, Primary
The Web Habit: An Ethnographic Study of Web Usage Patterns
Source
Conference Papers -- International Communication Association, 2005, 1-18, International Communication Association
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Ref ID
69Journal Article Reference 22 of 156
Title
Direct-to-Consumer Advertising and Online Search
Source
2011
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Ref ID
5Journal Article Reference 23 of 156
Title
The interactions between computer and television usage
Source
J.Advert.Res., 1997, 37, 2, 61-67, World Advertising Research Center Limited
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Ref ID
77Report Reference 24 of 156
Authors
Title
The Science and Reality of Digital Measurement (Sydney, Australia)
Source
2011, comScore, Australia
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Ref ID
48Journal Article Reference 25 of 156
Title
Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories
Source
Journal of Broadcasting & Electronic Media, 2009, 53, 3, 400-418, Taylor & Francis Ltd
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